Iconic Goals

Over the years I have used a variety of goal setting framework and maybe I will do a detailed post someday about the framework that I use. There is one thing though in that framework that I would like to talk about today. It’s called ‘Iconic Goals’.

Iconic Goals are the most important goals of your life, organisation etc. They are the best case scenario that you envision.

Many people start out without defining Iconic Goals. And that is the biggest mistake that you can do.

Iconic Goals are super important for direction. They make decision making super easy because then every single day you can just ask yourself if what you’re doing is taking you in the direction of your Iconic Goals or away from them.

I repeat it again - setting Iconic Goals is super important for your personal life, professional life, your company or anything else that you want to achieve.

Quick glimpse of 3 out of 29 Iconic Goals that I have clearly defined.

What Iconic Goals help in:

• Direction - I am rarely clueless about where I want to go

• Super fast decision making - Most of the times decision making is super easy because I ask myself if this decision will take me nearer to my Iconic Goals or farther

• Clarity - Companies do not fail because the Founders didn’t have rigour / every Founder starts with having a lot of rigour / Companies mostly fail because of lack of clarity

When you see a movie like Inception - do you think that the Director just started shooting? Nope. The movie was first written. First at a concept stage then a proper script where it was clearly defined what will happen when.

Don’t start shooting the movie without first defining the concept and then writing the script. This movie making analogy to building businesses is a detailed post that I will write someday. It is super helpful.

Define Iconic Goals. It’s life changing. Both the act of defining them and then pursuing them. And of course I did not say “achieving them” because over the years I have come to the realisation that one never achieves the goals, it’s always the pursuit. Before you achieve them, you define your next set of goals :)

Only the ladder is real, the climb is all there is.