Creator Monetisation needs a paradigm shift
So far Creators are limited to following ways of monetisation:
Subscription from Top Fans
Sponsored Posts and Videos (Branded Integrations)
Affiliate Links (Amazon, Flipkart etc)
Cohort Based Courses / Recorded Courses
Powerful ways in which Creators should monetise
Acting as Talent Scouts for Companies / one of the biggest issues for all companies today is hiring and we have already started seeing most CEOs give free stuff in exchange of getting connected to more people or in exchange of closing the position on their social media / this should go one step ahead where Companies will Partner with Creators to use their influence and distribution to hire folks / in exchange Creators get a great Referral Amount / 10% of the CTC / something on those likes / which until now was reserved for Talent Agencies
Creators should become Deal Scouts for Venture Funds (and get a Carry) or Creators should become Angel Investors themselves / much higher returns and wealth creation opportunities than compared to the current options available to Creators
Creators must use their status and influence to play the wealth game.
This is great way to hire resourceful workforce and I think Tanmay is doing a tremendous job in doing so. Do you think employee retention is also important so that they are always motivated and connected to the aim of the company.
"Creators to use their influence and distribution to hire folks" can you please explain this, and what's up Talent Agencies, if I'm not wrong they only take 10-15% from the deal
For creators to become Angel Investors(Eg. Tanmay Bhat) someone has to tell them how money works and give them a taste of VC, they can't just start writing small checks to every pitch deck they see
Not many creators believe in having long-term relationships with brands, and there is Zero-sum game etc.
Would love to hear your thoughts on this