Unacademy had a unique start. We as founders were content creators on various platforms like Quora, YouTube etc and also came from Product background. So it was a unique combination of Content and Product. And for the first 3-4 years we had almost negligible Marketing Spends because we relied on Content as a Traction Channel for Growth.
Makes complete sense. The best distribution product won't save a bad product..
So build something great for early adopters (traction product)
then find more users who need the product (traction channel)
And keep working with the users to improve the product (increase nps and conversion).. at this stage one can let the users guide product direction (depth /breath/ new features)
The only case where traction channel can take precedence over traction product is pre-launch when you are proving that a need exists..
Nothing proved PMF like a poor product getting traction. That is a surefire way to find gold/oil/ the next big thing :)
That's why unacademy is investing money on tv shows , with tvf for upsc and jee students which gets viewed my millions of people. Similarly they started unacademy summit last year with mega advertisement on newspaper, unacademy is good but they have problem with HR management, many of their teachers are quitting because of bad HR manager and lack of confidence in their policies.
Thanks, Gaurav for writing this and every single writeup on substack or Quora or Linkedin or Twitter. I have closely observed your unacademy journey from day 1 and gained a lot out of it.
This is super awesome.One of the most proven method for traction on social channels is Content, creating killer content that the channels will promote(organically) to drive more traction(compounding over time). Cracking this content takes patience, creativity and consistency. But what follow is brand moat and creative ways to drive conversion.
Makes complete sense. The best distribution product won't save a bad product..
So build something great for early adopters (traction product)
then find more users who need the product (traction channel)
And keep working with the users to improve the product (increase nps and conversion).. at this stage one can let the users guide product direction (depth /breath/ new features)
The only case where traction channel can take precedence over traction product is pre-launch when you are proving that a need exists..
Nothing proved PMF like a poor product getting traction. That is a surefire way to find gold/oil/ the next big thing :)
Makes complete sense. The best distribution product won't save a bad product..
So build something great for early adopters (traction product)
then find more users who need the product (traction channel)
And keep working with the users to improve the product (increase nps and conversion).. at this stage one can let the users guide product direction (depth /breath/ new features)
The only case where traction channel can take precedence over traction product is pre-launch when you are proving that a need exists..
Nothing proved PMF like a poor product getting traction. That is a surefire way to find gold/oil/ the next big thing :)
That's why unacademy is investing money on tv shows , with tvf for upsc and jee students which gets viewed my millions of people. Similarly they started unacademy summit last year with mega advertisement on newspaper, unacademy is good but they have problem with HR management, many of their teachers are quitting because of bad HR manager and lack of confidence in their policies.
Thanks, Gaurav for writing this and every single writeup on substack or Quora or Linkedin or Twitter. I have closely observed your unacademy journey from day 1 and gained a lot out of it.
This is super awesome.One of the most proven method for traction on social channels is Content, creating killer content that the channels will promote(organically) to drive more traction(compounding over time). Cracking this content takes patience, creativity and consistency. But what follow is brand moat and creative ways to drive conversion.
Amazing read.
Makes complete sense. The best distribution product won't save a bad product..
So build something great for early adopters (traction product)
then find more users who need the product (traction channel)
And keep working with the users to improve the product (increase nps and conversion).. at this stage one can let the users guide product direction (depth /breath/ new features)
The only case where traction channel can take precedence over traction product is pre-launch when you are proving that a need exists..
Nothing proved PMF like a poor product getting traction. That is a surefire way to find gold/oil/ the next big thing :)