It’s never just the Product. It’s Iconic Product thinking applied to many more areas of the company. Traction Channels Brand Social Media Talent And more… We all talk about the products that Apple builds. Yes, they are a class apart. But do you know what else is class apart about them? Their traction channels. They have applied Product thinking in their Traction Channels and made them as Iconic as their Products. How?
I actually planned to write on this topic once, it's still there in my idea list. Definitely applying product thinking to everything works. I apply this to stock markets and even gardening. "Build-measure-learn-build" loop, "Everything in life is a funnel" and "80-20 rule" should be taught like Newton's laws in schools.
The beauty of this ad is there is no loud music and mostly it's music less and capturing the real essence and human spirit. We expect such standards from UA marketing team :)
As Steve Jobs mentioned ,he learned from Nike marketing rituals and successfully applied to Apple products.
I actually planned to write on this topic once, it's still there in my idea list. Definitely applying product thinking to everything works. I apply this to stock markets and even gardening. "Build-measure-learn-build" loop, "Everything in life is a funnel" and "80-20 rule" should be taught like Newton's laws in schools.
Could you pls elaborate on smart work vs hard work.Topic from your previous posts.I couldn't comment there as it was only open for paying subs.
There is one more- Nike: find your greatness.
https://youtu.be/WYP9AGtLvRg
The beauty of this ad is there is no loud music and mostly it's music less and capturing the real essence and human spirit. We expect such standards from UA marketing team :)